The Innovation Rhythm Wheel™ is our holistic process for developing breakthrough innovations.

Depending on the individual client situation, we may use all or some of these steps to achieve the desired objectives.

Please contact us for more information and to set up an introductory meeting.

Step 1 is provided by the client. Click “Learn More” or “Contact Us”Scroll down to learn more about our process.



Consumer Unmet Needs

Revealing what consumers are thinking and how they make product choices

  • Deep diving into your existing research by our team of psychologists and consumer insight experts to identify areas of opportunities or ideas for input
  • Translating those learnings into testable hypotheses about insights
  • Conducting additional, thoughtful qualitative and quantitative research as necessary
  • Unearthing insights that will inform development, impact communication and motivate purchase

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Competitive Analysis

Understand the global industry dynamics by analyzing the key drivers

  • Sales – Country – Region – Category – Company
  • Claims Analysis – Theme Map
  • Product Cost Analysis – Reverse Engineering
  • Intellectual Property Landscape – Theme Map Analysis

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Technology Mapping

Enabling superior claims and efficacy by using the appropriate technology sets available for the multigenerational pipeline

Technology Mapping

  • Current Technology
  • Technology under development – Technology “S” curves
  • Academia & Government Scans

Appropriate technology sets available for the multigenerational pipeline. Integration with Competitive Analysis.

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90 Day Innovation Sprint

Please contact us so we can show you our “90 Day Innovation Sprint.”

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Program Plan

Comprehensive macro level plan that frames in the resources, costs and timing for the final product to launch in the market.

  • External resources required
  • Risk mitigation plans
  • Develop product in conjunction with 510K approval process
  • Procure tooling during R&D phase without risk
  • Program Costs from final concept to product launch
    • Capital
    • Expense

The program plan allows management to review the ideas, timing and investments at the start of the project.

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Research, Development & Feasibility

Speed to learning – efficacy – consumer response – overall experience

  • Full Service Offering: Device Design & Formulation for Disposable product
    • Focus Groups – Ethnographic Studies – Consumer Immersion
    • Complete Device Design: CAD – Rapid Prototyping – Tooling
    • Product development for disposables (formulations and/or throw-aways)
    • Range finding and preclinical efficacy work
    • Test method, actual testing & associated equipment development
  • 510K determination and impact to schedule
  • Full patent disclosure capabilities
  • Parallel manufacturing development for high risk areas

Device Design for low cost and manufacturability

  • Design for Value Principles & Quality Functional Deployment
  • We leverage our factories or yours early in the design
  • Risk mitigation plans for speed to market approach
  • Designs allow for easy upgrades without obsoleting initial capital

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Manufacturing Commercialization

World Class “Global” Partnerships

  • Device manufacturers
  • Machine builders

Concept Development

  • Design Review consultation
  • Recommendations for product changes to improve manufacturability
  • “Proof of Principal” Modules to mitigate high risk
  • Custom Equipment

Specializing in the design and build of complex devices & manufacturing systems

  • High speed & indexing equipment automated assembly and manufacturing cells
  • Converting technology – Liquid filling – Discrete assembly – Sterilization Technologies
  • Semi automatic systems utilizing fixtures – Quick changeover designs
  • Product and package inspection systems – Cognex, LVS & Systech Vision Systems
  • Molding expertise

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